In Business, Photography on
6 February 2010 tagged Cost of Doing Business, free, haggling, negotiation with 4 comments
I’m worth more than a disposable, temporary employee. But, I need to do the work behind the scenes to prove it.
I wrote the following with photography in mind, but you could adapt it to any business.
*****
Yesterday, someone wanted to know how much I’d charge to cover an event. I scribbled down some non-reimbursable expenses, crunched the simple numbers and replied.
“Um, can you give us a discount?” (paraphrased)
I immediately remembered this going around the internet:

Thanks to Nick Campbell from greyscalegorilla for the image
Problem: I’m terrible at negotiating.
I grit my teeth, convinced that I could use the experience. I reluctantly replied with a discounted offer. Gah!
I’m still waiting for a reply as they think about it.
What’s your full price?
Several months ago, Mike Kang told me I needed to write my business plan.
Problem: I’m lacking a business plan!
Here are some obvious aspects of photography:
- creative fee and time
- initial equipment costs (camera, lenses, strobes, computer, software)
- camera maintenance
- upgrades (camera body, camera lenses, camera strobes, computer, hard drive storage, flash memory, software)
- transportation (time, fuel, car maintenance, savings for future car purchase)
- learning
- websites (domain name purchasing/renewal, website hosting, image hosting services)
I can’t break down these numbers for you. They’re different for each person. I would’ve kept going, but there’s a lot.
If you don’t know your Cost of Doing Business (CoDB), you will never be able to state a confident quote/estimate.
(Are you a photographer? Read through the licensing guide that ASMP has compiled. It’s ridiculously informative.)
Problem: I haven’t even read the Licensing Guide.
I need to read and execute its advice. Hush.
You’ll be paid when you’re legit
After a five months with my first DSLR camera, someone paid me to photograph an event. Oh, it was the first event I covered.
A year later, that customer returned. (They’re awesome!)
In contrast, I’m “negotiating” with a someone that’s probably conditioned with this mindset. I actually shot an event for them before, pro bono. They loved my photos, “especially the black and white ones.” They know I’m good. Yet now, they’re still trying to lowball.
I’m not sure if they’re aware of it, but they’re indirectly saying “free or forget it.” If I accept, I’m working at a loss.
You’re probably wasting your time. Don’t burn the bridges. Be gracious and decline.
How should I charge when I’m new?
This topic is always being discussed. I’m going to link to several extraordinary articles and you’re going to read them:
You didn’t skim. I know you didn’t. You need this to work too much to skim.
Oh, did you see that video embedded in the three-part series of John Harrington’s posts? I’m not linking to the video. Read through his posts and find it. Watch it several times. I want to see that “Aha!” moment.
Who do you think you are?
A burgeoning professional photographer.
I’m not a grouch or cocky. I’m just trying to do more than survive, and I need every dollar I charge.
If I just wanted to get by, why do all this?
The point
- Take free projects/assignments on your own terms.
- Don’t give out arbitrary numbers. Determine your full price.
- Don’t be the cheap/free photographer. Be the awesome photographer, but not because you’re cheap/free.
- Don’t be a starving artist.
Resources
Notes about this post
- I wrote this in about 5.5 hours.
- I almost stopped at 300 words, but ended up with about 650 words (not including the links to the articles and resources).
- I reinstalled the FD Word Statistics [WordPress] Plugin to visually motivate myself to write more clearly.
- Skeptical comments will remain untouched, while cynical comments will be tagged appropriately — but not deleted — so you know which ones to skip. (“As opposed to a cynic, a skeptic is doubtful but still open-minded and logical enough to consider new input.” Steve Pavlina)
- Don’t verbally abuse each other. Treat others as you would treat yourself.
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In WordPress on
2 February 2010 tagged Amazon S3, automatic, backup, plugin with no comments
There was a desperate void in my WordPress sites. I wanted Amazon S3 support for worry-free backups. Then, Automatic WordPress Backup was created. How’d they know?!
You can’t change the time of the scheduled backups, but it runs at the time of the plugin install. I’m also running WP-DB-Backup to a Gmail account for redundancy.
Great job, Dan Coulter and Melvin Ram. Yay!
Please go here for support with this plugin. I’ll ignore/delete comments asking for help.
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In Band, Life on
28 January 2010 tagged The Scarlet Paradigm with 3 comments
In an effort to push ourselves to be more open with our fans, I’ll be writing more at my band’s website, The Scarlet Paradigm. Don’t worry, I won’t neglect All Narfed Up.
On a related note, Chris Brogran wrote “The Writing Practice” the other day. Awesome post. I’m back to writing thoughts on index cards again.
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